I came across this German car commercial for the Renault line of cars. The commercial itself is pretty captivating, integrating car crashes with a Dr. Strangelove-esq soundtrack.
The commercial does a great job of making these cars look sturdy and safe, but I can't help but notice that they are running into equally sized cars. Unfortunately, these sized cars just aren't that practical in America, especially if your key marketing message is safety.
American society has undertaken it's own automotive version of M.A.D. (Mutually Assured Destruction) whereby we buy bigger and bigger cars so that we can protect ourselves and our families from other large vehicles on the road. In a car accident involving a Chevy Suburban and a Renault, nobody wants to be the poor guy driving the Renault. It's a weird notion, but I figure most people in America are well aware of this and I'm just pointing out the obvious.
