There's a great MITX event coming up here in Boston (Sponsored by Technology Review) that will examine how the 2008 Presidential Campaigns leveraged digital marketing and social media. Cost is $70 for non-members ($35 for members) and it includes an open bar and apps - can't go wrong!
Here's the official description:
What?
How Digital Wired the 2008 Presidential Elections and is Changing the World of Politics
When?
February 26, 2009 - 6pm to 8:30pm
Where?
Fidelity Center for Applied Technology, 245 Summer Street, Fl 14, Boston MA
Moderator: David Talbot, Chief Correspondent, Tech Review
Panelists to date: Jascha Franklin-Hodge - Chief
Technology Officer & Founding Partner, Blue State Digital; Mark
Sullivan - Co-Founder, Voter Activation Network
In unprecedented
ways, the 2008 presidential elections capitalized on the opportunities
of the digital world to build the candidates’ campaigns and involve
more people than ever in the political process. With comparisons to
FDR’s use of radio for his fireside chats and JFK’s mastery of the
television, President Barack Obama and the team behind his interactive
strategy are the ultimate example of the power of interactive
technology to connect people online and in the real world.
In this forum, a panel of key political contributors to digital
campaigns will discuss the convergence of purposeful communications,
marketing prowess, business acumen, technology awareness and personal
engagement used in 2008, heading into 2009 and extending into the next
election campaign. Discussion points include: